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Metricool Alternative for Publishing-First Teams (2026)

By PostMediaAI5 min read

Metricool is an analytics-first social media tool with a planner attached: deep reporting, competitor tracking, ads data and a free plan. Many people who search for a Metricool alternative want the reverse balance, a publishing-first tool with strong drafting help and a simple calendar, and only need basic analytics. This guide compares Metricool with PostMediaAI on that axis, using each company's own pages, as of Nov 2026.

How Metricool pricing works (as of Nov 2026)

Metricool prices by brand. On its pricing table, each brand includes one connection per network, such as one Facebook, one Instagram, one TikTok and one YouTube. In US dollars on annual billing, Starter is $20 a month for up to 5 brands and $36 for up to 10; Advanced is $53 a month for up to 15 brands, $85 for 25 and $159 for 50; Custom is a quote. Monthly billing costs more: Starter from $25 and Advanced from $67. Annual billing saves up to 24%. Prices exclude VAT, and "unlimited" publishing is subject to a fair-use policy (metricool.com/pricing).

X (Twitter) is an add-on on every plan, and LinkedIn is not available on the Free plan (metricool.com/pricing).

Metricool vs PostMediaAI plans

  • Metricool Free: price (usd, billed yearly): $0; brands / channels: 1 brand (all networks except LinkedIn and X); highlights listed: 20 scheduled posts a month, 5 competitors, 30 days of analytics, AI assistant, MCP
  • Metricool Starter: price (usd, billed yearly): From $20/mo (5 brands), $36/mo (10 brands); brands / channels: Up to 10 brands; highlights listed: Unlimited publishing (fair use), LinkedIn, 100 competitors, unlimited analytics history, PDF/PPT reports, X add-on
  • Metricool Advanced: price (usd, billed yearly): From $53/mo (15 brands) to $159/mo (50 brands); brands / channels: Up to 50 brands; highlights listed: Team and client management, roles, post approval, full X analytics, Data Studio connector, API
  • PostMediaAI Standard / Team: price (usd, billed yearly): $7.17 / $15.17 per month ($9 / $19 monthly); brands / channels: 5 / 10 channels; highlights listed: AI drafts per channel, calendar, cross-posting, images, video clips; unlimited members on Team
  • PostMediaAI Pro / Ultimate: price (usd, billed yearly): $23.17 / $39.17 per month ($29 / $49 monthly); brands / channels: 30 / 100 channels; highlights listed: Same features, more channels, unlimited members

Brands vs channels: which costs less for you

  • One brand on many networks: a single Metricool brand covers one account on each supported network, so Starter at $20 a month (5 brands) can cover a lot of profiles for one business.
  • Several accounts on the same network: PostMediaAI counts every linked account or page as one channel, so three Facebook Pages are three of your 5, 10, 30 or 100 slots (postmediaai.com/faq). On Metricool, three Facebook Pages usually means three brands.
  • Networks outside Metricool's list: PostMediaAI lists channels such as Discord, Slack, Telegram, Reddit, Mastodon, Medium, Dev.to and WordPress (postmediaai.com/faq). Metricool's pricing table lists Facebook, Instagram, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile, plus a web or blog connection and ads accounts per brand.

Where Metricool is the stronger fit

Metricool's strengths are on the measurement side. From its pricing page:

  • A free plan with 30 days of analytics and 5 competitor profiles.
  • Analytics with unlimited history, up to 100 competitors and PDF and PPT reports on Starter.
  • Customisable report templates, a Data Studio connector and full X analytics on Advanced.
  • Facebook Ads, Google Ads and TikTok Ads connections, campaign dashboards, SmartLinks (link in bio) and a Hashtag Tracker add-on.
  • A post approval system, roles, and team and client management on Advanced, and an API (Zapier, Make) and an MCP server.

PostMediaAI does not list competitor tracking, ads analytics, report exports, approvals or an API. Its analytics compare post performance across your channels, with coverage that depends on what each network shares (postmediaai.com). If client reporting is a big part of your work, Metricool is likely the better tool.

Where PostMediaAI is the stronger fit

  • Drafting help built around channels: give the AI a topic or a link and get a first draft for each channel, then rewrite it with Shorter, More casual or For LinkedIn.
  • Creative tools in the same place: AI images and short videos, cutting long videos into clips, and the Advanced Picture Editor on every plan.
  • One calendar with day, week and month views showing drafts, scheduled posts and published posts.
  • Cross-posting from one post to the channels you pick, at the time you set.
  • Unlimited team members on Team, Pro and Ultimate, with unlimited posts on every plan.

All features listed are from postmediaai.com and postmediaai.com/pricing.

Running both: a common split

Some teams keep an analytics tool for monthly reports and use a separate tool to plan and publish. That can work, but it doubles setup and invites two calendars. If you split tools, decide which one owns the schedule and treat the other as read-only reporting. Our guide to social media analytics for beginners (Social Media Analytics for Beginners covers which metrics are worth tracking, so you know whether you need a dedicated reporting tool at all.

How to decide

  1. Count your brands, and inside each brand, how many accounts you run per network.
  2. Write down the reports you send each month and who reads them.
  3. List the networks you must publish to, including community channels like Discord or Telegram.
  4. Price Metricool by brand and PostMediaAI by channel for that exact setup, on yearly billing.
  5. If reports decide the deal, choose the reporting tool. If drafting and publishing take most of your week, choose the publishing tool.

For the planning side, see how to create a social media content calendar and our social media scheduling guide.

FAQ

Is Metricool free?

Metricool has a Free plan for 1 brand with up to 20 scheduled posts a month and 30 days of analytics; LinkedIn and X are not included on Free (metricool.com/pricing).

How much does Metricool cost?

As of Nov 2026 on annual billing in USD, Starter is from $20 a month and Advanced from $53 a month, depending on the number of brands (metricool.com/pricing).

What is a cheaper alternative to Metricool?

It depends on whether you count brands or accounts. For one person publishing to 5 channels, PostMediaAI Standard is $7.17 a month billed yearly (postmediaai.com/pricing). For one brand across many networks, Metricool Starter can be good value.

Does PostMediaAI have analytics?

Yes. PostMediaAI lists analytics that compare post performance across your channels, with coverage depending on what each network shares (postmediaai.com).

Related guides: Best Auto Posting Apps for Social Media: How to Choose, How Much Does Social Media Management Cost? and Publer Alternative: Flat Channel Plans for Teams (2026).

Sources

Competitor details below were read on each vendor's own pricing or product page on 1 November 2026. Plans change often, so check the live page before you buy.

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