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Pricing

Later Alternative for Every Channel, Not Just Visual Ones

By PostMediaAI6 min read

Later grew up as a visual planner for Instagram, and it still shines there: grid planning, link in bio, best times to post and an inbox for Instagram, Facebook and TikTok. People look for a Later alternative for a few specific reasons, usually post caps, the "social set" model, user limits, or networks Later does not cover. This guide compares Later with PostMediaAI on those points, using each company's own pages as of Nov 2026.

How Later's pricing works (as of Nov 2026)

Later prices by "social set". A social set includes one profile on each platform Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. Post limits are per profile, per month, and posts count when they are scheduled, not when they publish. Yearly billing saves 25%, and every plan has a 14-day free trial (later.com/pricing).

Later vs PostMediaAI plans

  • Later Starter: price (billed yearly): $18.75/mo; profiles / channels: 1 social set (8 profiles, one per platform); users: 1; post limit: 30 per profile per month; ai: 5 AI credits/mo
  • Later Growth: price (billed yearly): $37.50/mo; profiles / channels: 2 social sets (16 profiles); users: 2; post limit: 180 per profile per month; ai: 50 AI credits/mo
  • Later Scale: price (billed yearly): $82.50/mo; profiles / channels: 6 social sets (48 profiles); users: 4; post limit: Unlimited; ai: 100 AI credits/mo
  • PostMediaAI Standard: price (billed yearly): $7.17/mo ($9 monthly); profiles / channels: 5 channels, any mix; users: 1; post limit: Unlimited; ai: AI drafts per channel
  • PostMediaAI Team: price (billed yearly): $15.17/mo ($19 monthly); profiles / channels: 10 channels, any mix; users: Unlimited; post limit: Unlimited; ai: AI drafts per channel
  • PostMediaAI Pro: price (billed yearly): $23.17/mo ($29 monthly); profiles / channels: 30 channels, any mix; users: Unlimited; post limit: Unlimited; ai: AI drafts per channel

On Growth, Later lists extra social sets at $11.25 a month, extra users at $3.75 a month and extra AI credits at $3.75 for 100 a month; its FAQ also mentions $5 per additional user, so confirm the current add-on price on the page. Starter does not allow extra sets or users (later.com/pricing).

Social sets vs channels: why it matters

The two tools count accounts differently, and that changes which one is cheaper for you.

  • If you run one brand with one profile on many of Later's 8 platforms, a single Later social set covers up to 8 profiles for $18.75 a month.
  • If you run two Instagram accounts, you need two of one platform, which on Later means a second social set (Growth or an add-on). On PostMediaAI, two Instagram accounts are simply two of your channels.
  • If you post to networks outside Later's list, such as X, Reddit, Discord, Bluesky, Mastodon, Telegram or Google My Business, Later cannot publish there. PostMediaAI lists all of them among its 35 channels (postmediaai.com/faq).

Post limits and team seats

Later Starter allows 30 scheduled posts per profile per month and Growth allows 180; Scale is unlimited. Starter is limited to 1 user, Growth includes 2 and Scale includes 4 (later.com/pricing). PostMediaAI lists unlimited posts on every plan and unlimited team members on Team, Pro and Ultimate (postmediaai.com/pricing).

For a creator posting a Reel and a Story a day on Instagram, 30 posts a month on Starter can run out. For a small team of three, Later Growth includes 2 users, so the third needs an add-on.

Worked examples on list prices

Yearly billing on both sides, as of Nov 2026 (later.com/pricing, postmediaai.com/pricing):

  • Solo creator, Instagram + TikTok + YouTube + Pinterest, about 20 posts per profile a month: Later Starter $18.75 a month fits. PostMediaAI Standard $7.17 a month also fits, with no post cap.
  • Small brand, 2 Instagram accounts + Facebook + LinkedIn + X, 3 people: Later would need a second social set and cannot post to X; Growth is $37.50 a month for 2 users, plus an extra user. PostMediaAI Team $15.17 a month covers 10 channels and unlimited members.
  • Agency with 40 profiles across 5 clients: Later Scale is $82.50 a month for 48 profiles and 4 users. PostMediaAI Ultimate is $39.17 a month for 100 channels with unlimited members.

Where Later is the stronger fit

  • Instagram-first visual planning, with Reels audio, best time to post for Instagram, Facebook and TikTok, hashtag suggestions and first comment.
  • Link in Bio pages with analytics, email collection and shoppable posts.
  • A social inbox for Instagram, Facebook and TikTok conversations on Growth and Scale.
  • Content approval workflows and external comment links on Growth and Scale.
  • UGC collection, competitive benchmarking and brand mentions on higher tiers.
  • Snapchat scheduling, which PostMediaAI does not list.

All of the above appears on Later's pricing page (later.com/pricing). If link in bio or the inbox is central to your work, factor in the cost of replacing it.

Where PostMediaAI is the stronger fit

  • Unlimited posts on every plan, so daily posting never hits a cap.
  • Any mix of channels: five LinkedIn Pages or three Instagram accounts count the same as one of each.
  • Unlimited team members from the $19 Team plan.
  • AI drafting for every channel from a topic or a link, with quick rewrites (Shorter, More casual, For LinkedIn), plus AI images, short videos and cutting long videos into clips (postmediaai.com).
  • Networks beyond the big visual platforms, including X, Reddit, Discord, Slack, Telegram, Bluesky, Mastodon, Medium and WordPress.

A quick way to choose

  1. List your accounts by platform. Note any platform where you run more than one account.
  2. Estimate posts per profile per month, including Stories and Reels.
  3. Count the people who need to log in.
  4. Mark your must-haves: link in bio, inbox, approvals, Snapchat, or channels like X and Discord.
  5. Price both tools on their live pages for that exact setup.

For a weekly routine that works in either tool, see how to create a social media content calendar and how to keep posting consistent. For a wider shortlist, see the best auto posting apps.

FAQ

Is Later free?

Later lists a 14-day free trial on Starter, Growth and Scale; its pricing page does not show a free plan (later.com/pricing). PostMediaAI does not list a free plan or trial either.

Does Later post to X (Twitter)?

Later lists Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat as supported platforms; X is not on that list (later.com/pricing). PostMediaAI lists X among its channels.

Can Later auto publish to Instagram?

Yes. Later says Auto Publish works for Instagram business and creator accounts, Facebook, TikTok business accounts, LinkedIn, Pinterest, YouTube, Threads and Snapchat, with notification publishing as an option for Instagram and TikTok (later.com/pricing).

What is a social set on Later?

One profile from each supported platform. Starter has 1 set (8 profiles), Growth 2 (16) and Scale 6 (48) (later.com/pricing).

Related guides: Sprout Social Alternative for Small Teams (2026 Pricing), Hootsuite Alternative for Small Teams: What Changes (2026) and Publer Alternative: Flat Channel Plans for Teams (2026).

Sources

Competitor details below were read on each vendor's own pricing or product page on 1 November 2026. Plans change often, so check the live page before you buy.

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